If you’re planning for the future, no matter what business you’re in, you must consider that credit is part of the game.
And you must consider… credit, right now… is a HUGE thing.
Years ago, people use to own a home. Now they own a payment plan.
Years ago, people use to own a car. Now they own a payment plan.
Years ago, people use to own a college degree. Now they own a payment plan.
Credit expansion is so bad, that we now have that weird Experian Boost Cow Commercial… somehow promising you can boost your credit score, if you sign up.
When you factor in the ads from Credit Sesame, Credit Karma, etc, you might think they’ve run out of suckers to load up with debt.
Sooner or later, the credit market will collapse.
And one day, imagine Trader Joe’s calling up the vendor and ordering coffee, butter, and milk and the vendor says CASH ON DELIVERY.
My question is, how do you plan for business success when credit dries up?
Linwood Austin, Ole’ Time Direct Response Copywriter. Phone: 801-895-9598