The Drip System Marketing Plan
Way back, in the 80’s, I started my ad agency. I knew nothing really about the “ad agency business”. But I knew how to make ads based on direct response methods.
Someone, in the business told me, “You need a car dealer as a client, they spend money on advertising.”
So, I picked up the phone and called all the car dealers within 3 counties. 33 dealers as I recall.
Mrs. Gatekeeper NEVER put me through to Mr. Big. And Mr. Big, never returned my call. So, I was kinda pissed. “I’m Linwood Austin, how dare they not return MY call”.
I had my pride, you see.
So, I sat down and wrote 12 letters about advertising. Each letter focused on a different area of advertising; newspaper, TV, radio, etc.
I mailed them all a letter every 3 days.
I never got past the 8th letter before I had more ad agency work from car dealers than I knew what to do with.
Listen, that’s why I recommend you do much the same today on linkedin, facebook or any other platform, IF you are selling B2B.
Truth is, you cannot mail “too much”. And if you mail or drop a message every day, you’ll get some action around the 8th day. Especially if your letters are good.
I have personal experience with this, and I’m betting you’ll do well with it too.
If you want me to write those 12 letters for you, let me know.