TRUE LINKEDIN STORY: Some dude just recently bitched at me for sending him “spam” on Linkedin… he self-righteously was annoyed at my “pitch”… he said I should do more “research” on the linkedin profiles before I go a pitching about…
Well… THAT IS GOOD ADVICE… and… get this… IF YOU ARE GOING TO DO THAT AMOUNT OF RESEARCH BEFORE YOU PITCH YOUR PRODUCT OR SERVICE, YOU HAD BETTER JACK UP YOUR DAMN PRICES SO THAT YOU CAN AFFORD THE TIME IT TAKES TO WIN THE DEAL.
Back years ago, before I retired, and back when I was a serious player in the business world, I would charge $15,000 or more just to create a marketing package, so this complaining dude would not have been able to afford me as his market universe and profit margins are too small.
Now that I’m so-called “retired” I don’t charge those high prices for creative. And… I don’t care to chase business like I use to.
I’m on linkedin to throw barbs at “personal development” crowd with their quotes and Ted Talks, and their Ten Tips for Ten Days, and all those annoying Yakkity Yak selfie videos. (Linkedin kicked me off, are you surprised?)
Sure it’s good advice to not send so-called “spam” but everything is spam. Linkedin spams, Facebook spams, Google spams… it’s just that they don’t want any competition. You can linked to their pages, but once you’re there, don’t you dare link away from their platform.
On Linkedin those “me, me, me” videos are just spam. Have you ever watched any of them. It’s like reading the diary of a 14-year old girl. No real business insights, “Ten Tips In Ten Days” — yeah, right.
My point here is really about PROFIT MARGINS.
If you raise your prices you actually do a better job at marketing, target marketing, presentation, persuasion. If your profit margins are small, you must do more of a shot gun blast, not a sniper rifle approach.
Go ahead and raise your prices to the point where you no longer want to “pitch-spam” those who obviously can’t afford your product/service. Or keep your prices low and enjoy the ride.
ONE MORE THING: One of the first things I learn in business was this: IF YOU DON’T LIKE WHAT YOU’RE DOING, RAISE THE PRICE UNTIL YOU DO LIKE IT.